WXN’s mantra is ‘celebrate differences’ and ‘lead inclusively.’ I think both of those directives are important when it comes to inspiring the people around you.
It’s an honour to be named to WXN’s Top 100 Most powerful women in Canada list and be part of an outstanding group of leaders in their fields.
All of us have overcome challenges throughout our careers, some of which are inherent to business and some of which are gender-specific. Staying true to my leadership style has not always been easy. I’m fortunate to have been 19 years with a company that has created a business environment where women can stay true to their values.
But more broadly, I would say that despite advancements, a very stereotyped image of leadership remains. By default we tend to celebrate some leadership styles over others. Women are still encouraged to be more assertive, more confident in the boardroom, willing to take more risks and make stronger decisions. In other words, the traditional characteristics of a male C-suite executive.
But I believe that is changing.
The catalyst is that with the way the world is now, we are losing a bit of our humanity. We are going to be progressively open to a whole new kind of leadership, and I think the skills we tend to align with women more than men are going to change in value. Things like empathy, collaboration and generosity: these will no longer be a ‘nice to have’ but a must have.
Women receive a lot of advice on how to succeed in business. I would argue that instead, we should be giving advice to business on how to attract women to the workforce, and start building an environment where women can be themselves. After all, this is what diversity means. If we do the same things in the same ways and have the same behaviours, then diversity is mute.
Years ago one of my account leaders returned to the office after having a manicure with a client and she felt very awkward telling me. Like it was more of a confession than sharing a successful client experience with the boss. I said to her, “Why are you embarrassed? Do you play golf? No. Just think of the manicure as a round of golf.” The light went on.
This is a small story, but it illustrates the broader point that there are legacy codes of how to be in business that don’t work for everyone. Women can be trailblazers in many ways; not just in continuing to push against the traditional means of excluding women from leadership ranks, but also in redefining what we value in leaders overall.
This year, my status as WXN winner will reinforce the goals of ‘celebrating differences’ and ‘leading inclusively,’ that have always guided me professionally. It’s important to see other people’s views, to embrace a diversity of approaches and responses and to encourage people to be wholly themselves. It is on our shoulders to create a world that truly values the idea that there are as many ways to be successful in business as there are leaders in business.
We’re very proud that Melanie is a Canada’s Most Powerful Women: Top 100 Award Winner in the HSBC Corporate Executives Category.
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Melanie Dunn is the Global President and CEO of Cossette.
2018 Canada's Most Powerful Women: Top 100 Award Winner
HSBC Corporate Executives
A highly accomplished businesswoman, Melanie has over 20 years of experience in business management and marketing communications. She is the President and CEO of Cossette and a member of the executive management team of Vision7 International, a holding company with an extensive portfolio of Communications firms in North America, Europe and Asia.
Melanie is actively involved in several professional and community organizations. She sits on the Board of Directors of the Canada Post Corporation and the Health Standards Organization (HSO). She is also a member of the Board of Directors of the Board of Trade of Metropolitan Montreal and the CHU Sainte-Justine Foundation.
Melanie has a Bachelor’s degree in Economics and a Marketing Certificate from the Université du Québec à Montréal (UQAM).