Personal empowerment begins with knowing yourself – understanding your motivations and values, knowing your strengths and weaknesses, and identifying your goals. It is also not a solo journey – it involves being honest with yourself and others, surrounding yourself with good people, and empowering each other to succeed.
Critical examination is a natural and necessary process that all aspiring professionals undertake every day. However, second-guessing, doubt, and fear of failure — even fear of success -- are common obstacles we place in our own paths. As women, we must realize a few truths about ourselves before we give in to any thinking that will hold us back from taking the next step in our careers.
It’s important to recognize that in any situation, we are rarely starting from scratch. Our leadership skills are transferable, our experiences matter, and our accomplishments count. We are where we are today because of our ability to grow, adapt, and succeed. Even with new opportunities that may be outside our comfort zones, our ability to learn and relate will kick in.
Believe me — I understand how hard this can be. I began my career at FedEx in the customer service department, before being appointed vice president of our newly created Customer Experience Division. When I was asked to take over as the vice president of Canadian operations, I was both nervous and excited. My background was in customer experience and education, so this was going to be a completely new challenge.
Once I had an honest level-set with myself, I knew I had the ability to lead our operations team the way I truly envisioned. Once I trusted myself, I flourished. More importantly, so too did our operations. We have led an era of significant growth and acclaim for our brand in this country.
Recently, I had the privilege of being named one of WXN’s Canada's Most Powerful Women: Top 100. To be listed among these distinguished influencers, which includes my good friend and mentor Lisa Lisson, president of FedEx Express Canada, was very humbling, and will always be a personal highlight of my career.
It is a testament to the fact that personal empowerment breeds success. My personal empowerment grows every time I trust myself, but even more importantly through empowering others to believe in their full potential and their personal power. My confidence soars when I rely on my skills and experiences in empowering others and watching them shine and succeed. Success happens when we all take that next step.
I was ready and so are you.
Pina Starnino is the Vice President of Operations for FedEx Express Canada. She
is a 2019 HSBC Corporate Executives Top 100 Award Winner. She has
been recognized for her outstanding achievement as woman in a senior position in a Canadian organization.
2020 Top 100 Nominations are closing on August 3, 2020. Click here to learn more about Top 100 and nominate a powerful female or even yourself!
Pina Starnino – Vice President of Operations, FedEx Express Canada
2019 Canada’s Most Powerful Women: Top 100 Award Winner
HSBC Corporate Executives
Pina Starnino is vice president of operations for FedEx Express Canada and leads a team of over 5,000 employees at more than 60 locations across Canada. Responsible for all operational matters affecting FedEx Express Canada, including Chairing the cross-functional Safety Governance Board, Starnino was appointed to her current role in July, 2006. Starnino is the first woman to hold the post of vice president of operations in the company’s history. Under Starnino’s leadership, FedEx Express Canada has implemented a transformational operations excellence strategy to drive superior service and customer satisfaction within field operations, dispatch, customer service and air, ground, ramp and freight organizations of her division. In her spare time, Starnino serves as a director of the board for two charities—Make-A-Wish Québec and Operation Warm. She is also a member of Canadian Board Diversity Council’s Working Committee for Diversity 50 and the Concordia Leadership Network. A devoted mother, Pina is passionate about education, children, and health.
Pina Starnino with a FedEx team member at the 48-HOUR RIDE in support of Make-A-Wish Québec (September, 2019).
Pina is a member of the Board of Directors of Make-A-Wish Québec, and a member of the Governance Committee of the National Board of Directors of Make-A-Wish Canada.